Made to Make

Human creativity works against what intuition might predict. Our understanding of the world is shaped by finite concepts: living beings die, food runs out, and energy is depleted — so we tend to think imagination is the same: that every time we create something, we spend one of our “cleverness bullets,” and sooner or later we’ll run out of them.

Reality is different. If we look closely around us, what seems linear up close can be seen as cyclical from a distance: new life follows death, food grows again, and energy flows in and out like a current. Imagination works the same way — we have the ability to combine ideas in our minds and periodically produce new ones.

Not only does it not run out, but the more we create, the easier it gets. We build habits and remove friction. This also increases the chances of creating something exceptional — not just through practice but also through randomness.

In my experience, these are some key points to strengthen the creative muscle:

• No fear, no shame. Don’t be afraid to make garbage. Failing is the path to succeeding at anything. Holding yourself back only sabotages your chances to improve. Don’t let those who never take risks mock you for trying.

• Copy as much as you can. Great ideas don’t come from a vacuum. You need to feed your brain and practice. Whether writing, making music, painting, or coding — observe what others do and try to replicate the ones you admire. Over time, you’ll start to stand out and develop your own style.

• Make it your identity. It’s simple: don’t write to become a writer — be a writer to write, a musician to play the guitar, or a programmer to solve problems. Let who you are determine what you do. It’s as powerful as it is simple.

And to begin: you are a human being. As a human being, you create.

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